(Peer Review + Similarity) A STUDY OF LONG BEAN VEGETABLE MARKETING (VignaSinesis L) IN AMBULU DISTRICT, JEMBER REGENCY

Hadi, Syamsul and Hani, Evita Soliha (2020) (Peer Review + Similarity) A STUDY OF LONG BEAN VEGETABLE MARKETING (VignaSinesis L) IN AMBULU DISTRICT, JEMBER REGENCY. School of Business, Bogor Agricultural University (SB-IPB).

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Abstract

Long bean vegetable farming in Ambulu Subdistrict, Jember Regency has enormous potentials, indicated by the high demand for this vegetable. However, the price of long beans in Jember Regency at the retail level is too high and may cause high marketing margins. The objectives of this study were: 1) to determine the performance of the long bean marketing channel pattern, 2) to analyze the value of the long bean marketing margin, and 3) to analyze the elasticity of long bean price transmission. This research was conducted from March to October 2019, employing the descriptive method with survey techniques and snowballing sampling. In order to achieve the research objectives, each of the approaches used descriptive analysis, farmer's share (marketing efficiency), and price transmission elasticity. The results revealed that 1) the long bean marketing channel is formed by two channel patterns, namely two-level and one-level channels, 2) the two-level channel pattern has a marketing margin of Rp. 3,383, - per kg, and the one-level channel pattern has a marketing margin of IDR 1,500 per kg, and 3) the established marketing channel pattern generally has a price transmission elasticity of η = 1.17 (η> 1) and the form of the market structure leads to Oligopoly

Item Type: Peer Review
Subjects: 600 Technology and Applied Science > 630 Farm, Farming > 635 Garden Crops, Horticulture, Vegetables
Divisions: Faculty of Agriculture > Department of Agribusiness (S1)
Depositing User: Syamsul Hadi
Date Deposited: 30 Jun 2021 02:44
Last Modified: 30 Jun 2021 02:44
URI: http://repository.unmuhjember.ac.id/id/eprint/10836

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