(Peer Review + Similarity + Dokumen) Dampak Promosi, Harga Dan Kualitas Produk Terhadap Loyalitas Konsumen Oppo Smartphone

Rosalina, Mela and Qomariah, Nurul and Ika Sari, Maheni (2019) (Peer Review + Similarity + Dokumen) Dampak Promosi, Harga Dan Kualitas Produk Terhadap Loyalitas Konsumen Oppo Smartphone. Jurnal Penelitian IPTEKS, UM Jember.

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Abstract

The purpose of this study was to determine the impact of promotion, price and product quality on consumer loyalty Oppo smartphone on Student Economics University of Muhammadiyah Jember 2013. The type of quantitative descriptive research using purposive sampling method with a sample of 100 students. To analyze the validity of the measuring instrument the validity test is used, while to know whether the measuring instrument is reliable, the reliability test is used. Multiple linear regression is used to determine the effect of independent variables on the dependent variable. The test results obtained indicate that the promotion, price and product quality variables are able to explain the variations that occur in Oppo smartphone customer loyalty. Each variable has a positive and significant influence on Oppo smartphone customer loyalty at the 2013 Economics Student University of Muhammadiyah Jember

Item Type: Peer Review
Uncontrolled Keywords: : Oppo smartphone, promosi, harga, kualitas produk, loyalitas pelanggan
Subjects: 300 Social Science > 330 Economics > 334 Cooperative
Divisions: Faculty of Economics > Department of Management (S1 - Undergraduate Thesis)
Depositing User: Maheni Ika Sari
Date Deposited: 16 Jul 2021 06:46
Last Modified: 15 Sep 2021 01:41
URI: http://repository.unmuhjember.ac.id/id/eprint/11107

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