(Peer review + Similarity + Dokumen) Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare

Yohanes, Gunawan Wibowo and Reri, Herawati Wulandari and Nurul, Qomariah (2021) (Peer review + Similarity + Dokumen) Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare. www.ijefm.co.in.

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Abstract

Currently, cosmetics are one of the important needs for most women. In addition to beauty reasons, cosmetics are often associated with professionalism where professional workers are required to look attractive so that the use of cosmetics is one way to support appearance. . The purpose of the study was to determine and analyze the effect of price, product quality, and promotion on consumer satisfaction at Alfabelenskin Pusat Banyuwangi. This research is a quantitative descriptive study using purposive sampling method with a sample of 100 respondents. Validity test and reliability test are used to test the measuring instrument in the form of a questionnaire. Multiple linear regression was used to determine the effect of independent variables consisting of price, product quality, and promotion on customer satisfaction. The results showed that price, product quality and promotion had a positive and significant influence on consumer satisfaction at Alfabelenskin Pusat Banyuwangi

Item Type:	Peer Review
Uncontrolled Keywords:	price, product quality, promotion, and consumer satisfaction, cosmetics
Subjects:	300 Social Science
Divisions:	Faculty of Economics > Department of Management (S1)
Depositing User:	Dr. Nurul Qomariah
Date Deposited:	18 Dec 2021 01:33
Last Modified:	02 Jan 2023 01:41
URI:	http://repository.unmuhjember.ac.id/id/eprint/12298

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