Herlambang, Toni (2017) IMPLEMENTATION OF HYGIENIC FISH MARKET MODEL AND ITS IMPLICATION ON MARKET STRUCTURE AND MARKETING EFFICIENCY OF SEA FISH IN JEMBER REGENCY. In: THE INTERNATIONAL CONFERENCE OF FOOD SOVEREIGNTY AND SUSTAINABLE AGRICULTURE (FoSSA 2017), 1 - 3 Agustus 2017, Agriculture Faculty Building, Tegalboto Campus, Jember, Indonesia.
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Abstract
The increasing trend of fishery business development in Jember Regency, in fact not accompanied by a decent Fishermen's (proportional) Exchange Rate. This is due to the limited fishermen to access market opportunities, technology, and easy capital, so that the fishermen have not enjoyed much real results. This condition is caused by the production of the catch is still low, the quality of the fish has not met the standard, the price of fish is low and the lack of support from the business world as well as the prerequisite condition of the fish market facilities and infrastructure are clean, so less attract consumers to come buy. The purpose of this research is to analyze the impact of the implementation of marketing strategy model of marine fish marketing through hygienic fish market to new market structure, marketing channel pattern, and marketing efficiency of marine fish in Jember Regency. In order to achieve the purpose of this research, it is used descriptive quantitative and qualitative research methods through survey technique of acidental sampling and snowbolling sampling. Types of population in this study are Fishermen, Traders including groups who are members of Poklaksar, and Consumers. The data collection techniques used FGD, Indepth Interview and observation. Data analysis used included descriptive analysis, and marketing margin. The results of the research conclude: 1) Market structure in Hygienic Fish Market model in Jember Regency is classified as Monopolistic Market which is more aimed at oligopoly market, 2) Pattern of marine fish marketing channel that occur in hygienic fish market model is covering three kinds of marketing channel pattern, and 3) Hygienic Fish Market Model can provide a fairly high share of Fisher (Farmer's share) margin (58.95%), meaning that the marketing of marine fish model has been achieved Efficiency.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | 600 Technology and Applied Science > 650 Business > 658 General Management |
| Divisions: | Graduate School > Magister Management (S2) |
| Depositing User: | Toni Herlambang |
| Date Deposited: | 23 Feb 2022 06:37 |
| Last Modified: | 23 Feb 2022 06:42 |
| URI: | http://repository.unmuhjember.ac.id/id/eprint/13114 |
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