Anwari, Adib Suhel (2022) Analisis Pengaruh Digital Marketing dan Brand Image terhadap Keputusan Pembelian pada Mie Galak Bondowoso. Undergraduate thesis, Universitas Muhammadiyah Jember.
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2. ABSTRAK.pdf Download (494kB) |
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10. ARTIKEL.pdf Download (869kB) |
Abstract
Penelitian ini bertujuan untk menguji dan menganalisis pengaruh dari digital marketing, dan brand image terhadap keputusan pembelian pada Mie Galak Bondowoso. Jenis penelitian ini kuantitatif deskriptif. Populasi dalam penelitian ini yaitu konsumen yang pernah bertransaksi atau membeli produk pada Mie Galak Bondowoso. Sampel yang digunakan sebanyak 50 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa digital marketing, dan brand image berpengaruh terhadap keputusan pembelian pada Mie Galak Bondowoso.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Digital Marketing, Brand Image dan Keputusan Pembelian |
| Subjects: | 600 Technology and Applied Science > 650 Business |
| Divisions: | Faculty of Economics > Department of Management (S1) |
| Depositing User: | Adib Suhel Anwari |
| Date Deposited: | 14 Apr 2022 01:14 |
| Last Modified: | 14 Apr 2022 01:14 |
| URI: | http://repository.unmuhjember.ac.id/id/eprint/13526 |
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