AZZAHRO, ALFANI SALSABILA (2024) PENGARUH KELUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PENGGUNAAN JASA EKSPEDISI JNE EXPRESS DI KECAMATAN RAMBIPUJI. Undergraduate thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.
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Abstract
ABSTRAK Perkembangan ilmu pengetahuan, teknologi, serta pola pikir masyarakat mendorong terjadinya perkembangan diberbagai sendi kehidupan mulai dari komunikasi, bisnis, bekerja dan khususnya berbelanja. Dulu semua itu dilakukan secara konvensional, namun sekarang dengan perkembangan zaman dan teknologi semuanya dilakukan dengan bantuan teknologi. Dunia bisnis juga begitu, saat ini berbisnis bisa dimana saja dengan memanfaatkan e-commcerce, dengan pasar yang lebih luas, berbisnis sekarang menjadi lebih mudah. Aktivitas-aktivitas tersebut membutuhkan sebuah layanan jasa yang mengantarkan dan mengirimkan barang yang dibeli serta dijual. Kebutuhan jasa pengiriman meningkat seiring meningkatnya trend belanja online. Bisnis ekspedisi memiliki peluang yang besar seiring dengan terus bertumbuhnya belanja online dan bisnis online karena semua barang yang dijual dan dibeli pasti menggunakan jasa ekspedisi. Penelitian ini memiliki tujuan untuk mengetahui pengaruh kualitas pelayanan, promosi dan harga terhadap kepuasan konsumen. Penelitian ini menggunakan pengujian regresi linier berganda. Populasi yang digunakan adalah konsumen JNE Kecamatan Rambipuji. Adapun pengambilan sampel dengan metode non-probability sampling sebanyak 80 responden. Hasil uji parsial (uji t) menunjukkan kualitas pelayanan dan promosi tidak berpengaruh signigikan terhadap kepuasan konsumen serta harga berpengaruh signigikan terhadap kepuasan konsumen. Kata Kunci: Kualitas Pelayanan, Promosi, Harga dan Kepuasan Konsumen ABSTRACT The development of science, technology and people's mindset has encouraged developments in various aspects of life, from communication, business, work and especially shopping. In the past, everything was done conventionally, but now with the development of time and technology, everything is done with the help of technology. The business world is like that too, nowadays you can do business anywhere by utilizing e-commerce, with a wider market, doing business is now easier. These activities require a service that delivers and delivers goods that are bought and sold. The need for delivery services increases along with the increasing trend of online shopping. The expedition business has great opportunities along with the continued growth of online shopping and online business because all goods sold and purchased must use expedition services. This research aims to determine the influence of service quality, promotion and price on consumer satisfaction. This research uses multiple linear regression testing. The population used is JNE consumers in Rambipuji District. The sample taken using the non-probability sampling method was 80 respondents. The results of the partial test (t test) show that service quality and promotion have no significant effect on consumer satisfaction and price has a significant effect on consumer satisfaction. Keywords: Service Quality, Promotion, Price and Consumer Satisfaction
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | Keywords: Service Quality, Promotion, Price and Consumer Satisfaction | |||||||||
| Subjects: | 600 Technology and Applied Science > 650 Business > 658 General Management | |||||||||
| Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
| Department: | S1 Manajemen | |||||||||
| Depositing User: | ALFANI SALSABILA AZZAHRO | |||||||||
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| Contact Email Address: | alfanisalsabila7@gmail.com | |||||||||
| Date Deposited: | 18 Jul 2024 03:58 | |||||||||
| Last Modified: | 18 Jul 2024 03:58 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/21771 |
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