Nursaid, Nursaid (2024) (Similarity) The Influence of Product Quality, Price and Promotion to Increase Customer Satisfaction at Queen Cempaka Hills Housing. International Journal of Management and Economics Invention, International.
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Abstract
Customer satisfaction is an important thing that must receive attention for service provider organizations. If customers are satisfied then there will be good recommendations. This research aims to determine the impact of product quality, price and promotion on customer satisfaction at Queen Cempaka Hills Jember Housing. The research population is all consumers who bought a house at Queen Cempaka Hills Jember Housing. The sample plan was determined to be 30 respondents. Description analysis, validity and reliability tests and hypothesis testing were carried out for this research. The research results are expected to show that product quality, price and promotion have a positive effect on customer satisfaction at Queen Cempaka Hills Jember Housing.
| Item Type: | Peer Review |
|---|---|
| Subjects: | 700 The Art, Entertainment and Sport > 706 Organizations & Management |
| Divisions: | Graduate School > Magister Management (S2) |
| Depositing User: | Nursaid Nursaid |
| Contact Email Address: | nursaid@unmuhjember.ac.id |
| Date Deposited: | 18 Sep 2024 06:53 |
| Last Modified: | 18 Sep 2024 06:53 |
| URI: | http://repository.unmuhjember.ac.id/id/eprint/23435 |
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