Implementasi Analisis SWOT sebagai Dasar Penentu Strategi Bersaing pada “ Villa HMD di Trawas Mojokerto”

Laras, Yunia Diva (2020) Implementasi Analisis SWOT sebagai Dasar Penentu Strategi Bersaing pada “ Villa HMD di Trawas Mojokerto”. Undergraduate thesis, universitas muhammadiyah jember.

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Abstract

This study sains to determine the right marketing strategy and competitive by first identifying, assessing internal factors and external environment affecting the company. This is done by using the method of SWOT analysis (Strength, Weakness, Oppurtunity, Threat). SWOT Analysis is the analysis used to evaluate business opportunities and threats in the environment as well as strengths and weaknesses internal company owned. This study uses purposive sampling technique to obtain the sample, the number of samples taken. The population in this study all employees on the Villa HMD in Trawas Mojokerto company and people who ever consumtion product of Villa HMD in Trawas Mojokerto, collecting data using questionnaires. The results obtained that the selection of an appropriate marketing strategy on the company's Do Café Jember is to increase market share, improve service quality, promoting the effective and appropriate, and develop the quality of human resources.

Item Type: Thesis (Undergraduate)
Subjects: 600 Technology and Applied Science > 650 Business
Divisions: Faculty of Economics > Department of Management (S1 - Undergraduate Thesis)
Depositing User: Laras Yunia Diva
Date Deposited: 02 May 2020 03:26
Last Modified: 02 May 2020 03:26
URI: http://repository.unmuhjember.ac.id/id/eprint/4154

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