The Impact of Service Quality, Price, Products, and Trust on "Kober Mie Setan" Consumer Satisfaction

Ariska, Viky and Qomariah, Nurul and Wijayanti, Bayu (2020) The Impact of Service Quality, Price, Products, and Trust on "Kober Mie Setan" Consumer Satisfaction. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH (IJSTR).

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Abstract

This study aims to determine the effect of service quality, price, product, and trust influence partially and simultaneously on consumer satisfaction on Kober Mie Setan Jember, East Java, Indonesia. The population in this research are the customers of Kober Mie Setan Jember, the number of respondents around 80 people. The variables are around five variables. The tool used to analyze is multiple linear regression analysis. The results of the coefficient test of multiple linear regression analysis showed the positive influence of the services quality, price, products and the customer beliefs by simultaneous and partial of customer satisfaction on Kober Mie Setan Jember East Java Indonesia

Item Type: Peer Review
Subjects: 600 Technology and Applied Science > 650 Business > 658 General Management
Depositing User: Hendri Uut Fahrullah
Date Deposited: 29 Apr 2020 03:46
Last Modified: 29 Apr 2020 03:46
URI: http://repository.unmuhjember.ac.id/id/eprint/4160

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