Ariyani, Evi Yuni (2020) PEGARUH SIKAP DA FASHION LEADERSHIP TERHADAP MINAT BELI ONLIE REMAJA DIKOTA JEMBER (Studi Pada Mahasiswa Ekonomi Universitas Muhammadiyah Jember). Undergraduate thesis, Universitas Muhammadiyah Jember.
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b. ABSTRAK.pdf Download (250kB) |
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Abstract
Studi ini bertujuan untuk menganalisis pengaruh sikap dan fashion leadership terhadap minat beli online shopee remaja di kota Jember, menjelaskan pengaruh sikap terhadap minat beli online shopee remaja dikota jember dan membuktikan pengaruh fashion leadership terhadap minat beli online remaja dikota Jember. Lokasi penelitian ini di universitas muhammadiyah jember dan dianalisis dengan regresi linear berganda. Jumlah sampel sebanyak 104 responden ditentuka dengan menggunakan metode purposive sampling. Hasil metode regresi memberikan jawaban sikap dan fashion leadership berpengaruh positif dan signifikan terhadap minat beli online shopee remaja di kota Jember. Direkomendasikan untuk penyedia jasa fashion online agar dapat memberikan informasi yang jelas, lengkap dan akurat tentang produk sehingga mendorong sikap kosumen untuk melakukan pembelian secara online.
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | Sikap, Fashion Leadership, Minat Beli | |||||||||
| Subjects: | 600 Technology and Applied Science > 650 Business 600 Technology and Applied Science > 650 Business > 658 General Management |
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| Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
| Department: | S1 Manajemen | |||||||||
| Depositing User: | Evi Yuni Ariyani | |||||||||
| Contributors: |
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| Contact Email Address: | ariyanieviyuni@gmail.com | |||||||||
| Date Deposited: | 30 Sep 2020 06:33 | |||||||||
| Last Modified: | 30 Sep 2020 06:33 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/5936 |
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