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Ulum, Bahrul (2019) PENGARUH HARGA, CITRA MEREK, DAN ATRIBUT PRODUK TERHADAP MINAT BELI PRODUK SMARTPHONE OPPO (Studi Kasus Mahasiswa Universitas Muhammadiyah Jember Fakultas Ekonomi Prodi Manajemen Angkatan 2014 ). Undergraduate thesis, Universitas Muhammadiyah Jember.

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