(Peer Review + Similarity) Recovery Strategies of Tourism Businesses in COVID-19 Pandemic in Indonesia

This paper explores compatible recovery strategies executed by the tourism business
owners to survive their businesses due to the undeniable stagnation of the Covid-19
pandemic in Indonesia. The present study utilizes semi-structured online interviews to
explore participants’ activities, experiences, and strategies to maintain the tourism business
during the COVID-19 pandemic. We garnered all data concerning the practical field
experiences of participants by distributing google forms and collected further information
from communication via telephone and WhatsApp chats. The research results showcased
three strategies for the tourism business survival: improving hygiene and health standards,
intensifying promotion, and operational cost control. Practically, this research will benefit
tourism businesses to be more resilient in uncertain conditions in the future. The current
study also contributes to the authority to resolve relevant policies incorporated with
economic recovery related to the crisis due to the pandemic.