Abstract: This study aims to determine the effect of physical dimensions (X1), reliability
(X2), responsiveness (X3), assurance (X4), and empathy (X5) on customer satisfaction at
Fujiyama Sushi Jember Restaurant. Culinary businesses such as Sushi Restaurants are quite
promising businesses. Sushi restaurants have become a popular choice For consumers
seeking a unique and satisfying dining experience. Customer satisfaction is a critical factor
in the success of a sushi restaurant as it can impact customer retention, restaurant reputation
and business continuity. Therefore, the reason of this consider is to analyze the variables
that influence client fulfillment in sushi eateries and their impacts on eatery administration.
The sort of think about utilized in this ponder is quantitative. The ponder populace
comprised of clients of his Fujiyama Sushi Jember Eatery, and his 181 respondents were
drawn utilizing arbitrary testing procedures. Information collection strategy by perception
and survey by Google shape. The information investigation utilized is different direct
relapse and speculations are tried utilizing t-tests. As a result, we found that physical prove, unwavering quality, and responsiveness
angles have a critical affect on client fulfillment in a few cases. On the other hand, the factors security and sympathy don't altogether
influence client fulfillment. Recommendations for future analysts to include supporting factors to degree client fulfillment. Utilize cost,
taken a toll, and sentiment factors to assist give a more total picture of the variables that impact client fulfillment.