APLIKASI TEORI HIERARKI KEBUTUHAN ABRAHAM MASLOW DALAM MENINGKATKAN KINERJA PEGAWAI UNIVERSITAS MUHAMMADIYAH JEMBER

This study aims to analyze and examine the influence of motivation based on Abraham Maslow's hierarchy of needs theory, which consists of physiological needs, security needs, social needs, reward needs, and self-actualization needs on the performance of employees of Muhammadiyah University of Jember. This research uses quantitative methods and this type of research uses explanatory. The sample used is 100 respondents who are employees of the Muhammadiyah University of Jember. The sampling method in this study is non-probability sampling. Data collection techniques used were through questionnaires and interviews. The method used is multiple linear regression analysis. The results of this study indicate that the variable physiological needs has a significant effect on employee performance, the need for security has a significant effect on employee performance, the variable social needs has a significant effect on employee performance, the variable needs for rewards have a significant effect on employee performance, the variable needs for self-actualization has a significant effect. on employee performance and the influence of the five independent variables on the dependent variable together have a positive effect on employee performance.