PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP KEPUASAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH INDONESIA

Syahniar, Ahmad Toufiq (2021) PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP KEPUASAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING BANK SYARIAH INDONESIA. Undergraduate thesis, Universitas Muhammdiyah Jember.

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Abstract

This study aims to examine and analyze the effect of perceived convenience and perceived benefits on customer satisfaction for customers who use BSI mobile banking. This type of research is quantitative descriptive. The population in this study are customers who use BSI mobile banking. The sample used was 73 respondents. The analysis tool uses multiple linear regression. The results of this study prove that perceived convenience and perceived benefits affect customer satisfaction in using BSI mobile banking.

Item Type:

Thesis (Undergraduate)

Uncontrolled Keywords:

persepsi kemudahan, persepsi manfaat dan kepuasan nasabah.

Subjects:

300 Social Science
300 Social Science > 305 Social Groups
300 Social Science > 330 Economics
300 Social Science > 330 Economics > 335 Socialism and Related Systems

Divisions:

Faculty of Economics > Department of Management (S1)

Department:

S1 Manajemen

Depositing User:

Ahmad Toufiq Syahniar