(Peer Review + Similarity + Document) Analisis pengaruh keputusan pembelian terhadap produk Kratingdaeng

Cahyono, Dwi and Galuh, Syahputra and Putu, Martini (2021) (Peer Review + Similarity + Document) Analisis pengaruh keputusan pembelian terhadap produk Kratingdaeng. Accounting Study Program, Universitas Muhammadiyah Berau, Indonesia.

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Abstract

This study was conducted to propose and test a conceptual model to solve a gap between research on the effect of price and product quality on purchasing decisions through brand image. We adopt the theory of planned behavior to control the perception of behavior about how easy or difficult a behavior is to perform. Therefore, according to this theory,
the factor that can correct the decline and sales is the purchase decision. Data collected from 100 samples of kratingdaeng drink buyers in Jember, East Java, Indonesia, as our sample to test the research model used.proposed, using warppls7.0 equation modeling software. The main finding of this study is to examine the coefficients of direct and
indirect paths to increase sales through price variables, product quality, brand image and purchasing decisions

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Item Type:	Peer Review
Keywords/Kata Kunci:	harga, kualitas produk, citra merek dan keputusan pembelian
Subjects:	300 Social Science > 330 Economics > 335 Socialism and Related Systems
Divisions:	Graduate School > Magister Management (S2)
Depositing User:	Dwi Cahyono | dwicahyono@unmuhjember.ac.id
Date Deposited:	31 Jan 2022 04:17
Last Modified:	01 Mar 2022 04:16
URI:	http://repository.unmuhjember.ac.id/id/eprint/12667

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