(Peer Review + Similarity + Document) MAGER (LAZY-ASS) AS NEW CULTURE IN THE SOCIETY 5.0 ERA (Semiotic Analysis by Charles Pierce in the Grab Food Ad “Laper Di Kantor” Version)

SUSANTI, ARI (2020) (Peer Review + Similarity + Document) MAGER (LAZY-ASS) AS NEW CULTURE IN THE SOCIETY 5.0 ERA (Semiotic Analysis by Charles Pierce in the Grab Food Ad “Laper Di Kantor” Version). Atlantis, USA.

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Abstract

The article discusses the development of information technology and telecommunications fast-moving. This technological acceleration has an impact on world civilization which has entered the era of the society 5.0. The creation of an online application service makes it easy for humans to run all their activities. Various kinds of conveniences offered by online applications increasingly spoil the community with a lifestyle of mager (lazy to move). This picture of this phenomenon is seen in the Grab Food Advertisement “Laper Di Kantor” version. The research method used in this article is descriptive qualitative with Charles Pierce's semiotic approach. The results of this study is thet technology was created by considering aspects of mutualism. But in the reality it is not as significant as expected. One of them is the Grab application with Grab Food services creating a mager or lazy culture. Keywords — Society 5.0, Mager, and Semiotic Analysis

Item Type:	Peer Review
Subjects:	300 Social Science > 380 Commerce, Communications, Transportation > 384 Communications Telemunications
Divisions:	Faculty of Social and Politics Science > Department of Communication Science (S1)
Depositing User:	ARI SUSANTI
Contact Email Address:	ari.susanti@unmuhjember.ac.id
Date Deposited:	11 Feb 2022 06:51
Last Modified:	30 Jun 2022 07:40
URI:	http://repository.unmuhjember.ac.id/id/eprint/12858

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