PENGARUH PELAYANAN, HARGA, DAN TRUST TERHADAP KEPUASAN PELANGGAN WOM BARBERSHOP DI GRENDEN PUGER



Purnamasari, Erfina Putri (2022) PENGARUH PELAYANAN, HARGA, DAN TRUST TERHADAP KEPUASAN PELANGGAN WOM BARBERSHOP DI GRENDEN PUGER. Undergraduate thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari pelayanan, harga dan trust
terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger. Jenis penelitian ini kuantitatif.
Populasi dalam penelitian ini yaitu seluruh pelanggan pengguna jasa potong rambut Wom Barbershop
di Grenden Puger. Sampel yang digunakan sebanyak 90 responden. Alat analisis menggunakan regresi
linier berganda. Hasil penelitian terbukti bahwa pelayanan tidak berpengaruh terhadap kepuasan
pelanggan Wom Barbershop di Grenden Puger. Sedangkan Harga dan Trust berpengaruh terhadap
kepuasan pelanggan Wom Barbershop di Grenden Puger

Contribution
Nama Dosen Pembimbing
NIDN/NIDK
Dosen Pembimbing
Santoso, Budi
Nidn0709107301
Dosen Pembimbing
Reskiputri, Tatit Diansari
Nidn0721039002

Item Type: Thesis (Undergraduate)
Keywords/Kata Kunci: Pelayanan, Harga, Trust, Kepuasan Pelanggan
Subjects: 600 Technology and Applied Science > 650 Business > 651 Office Services
600 Technology and Applied Science > 650 Business > 658 General Management
Divisions: Faculty of Economics > Department of Management (S1)
Depositing User: Erfina Putri Purnamasari | erfinaputrip@gmail.com
Date Deposited: 30 Nov 2022 08:31
Last Modified: 30 Nov 2022 08:31
URI: http://repository.unmuhjember.ac.id/id/eprint/15559

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