Purnamasari, Erfina Putri (2022) PENGARUH PELAYANAN, HARGA, DAN TRUST TERHADAP KEPUASAN PELANGGAN WOM BARBERSHOP DI GRENDEN PUGER. Undergraduate thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari pelayanan, harga dan trust terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger. Jenis penelitian ini kuantitatif. Populasi dalam penelitian ini yaitu seluruh pelanggan pengguna jasa potong rambut Wom Barbershop di Grenden Puger. Sampel yang digunakan sebanyak 90 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian terbukti bahwa pelayanan tidak berpengaruh terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger. Sedangkan Harga dan Trust berpengaruh terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger
Item Type: | Thesis (Undergraduate) | |||||||||
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Uncontrolled Keywords: | Pelayanan, Harga, Trust, Kepuasan Pelanggan | |||||||||
Subjects: | 600 Technology and Applied Science > 650 Business > 651 Office Services 600 Technology and Applied Science > 650 Business > 658 General Management |
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Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
Department: | S1 Manajemen | |||||||||
Depositing User: | Erfina Putri Purnamasari | |||||||||
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Contact Email Address: | erfinaputrip@gmail.com | |||||||||
Date Deposited: | 30 Nov 2022 08:31 | |||||||||
Last Modified: | 30 Nov 2022 08:31 | |||||||||
URI: | http://repository.unmuhjember.ac.id/id/eprint/15559 |
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