PENGARUH PELAYANAN, HARGA, DAN TRUST TERHADAP KEPUASAN PELANGGAN WOM BARBERSHOP DI GRENDEN PUGER

Purnamasari, Erfina Putri (2022) PENGARUH PELAYANAN, HARGA, DAN TRUST TERHADAP KEPUASAN PELANGGAN WOM BARBERSHOP DI GRENDEN PUGER. Undergraduate thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.

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A. PENDAHULUAN.pdf

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B. ABSTRAK.pdf

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C. BAB 1.pdf

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H. DAFTAR PUSTAKA.pdf

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari pelayanan, harga dan trust terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger. Jenis penelitian ini kuantitatif. Populasi dalam penelitian ini yaitu seluruh pelanggan pengguna jasa potong rambut Wom Barbershop di Grenden Puger. Sampel yang digunakan sebanyak 90 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian terbukti bahwa pelayanan tidak berpengaruh terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger. Sedangkan Harga dan Trust berpengaruh terhadap kepuasan pelanggan Wom Barbershop di Grenden Puger

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Pelayanan, Harga, Trust, Kepuasan Pelanggan
Subjects: 600 Technology and Applied Science > 650 Business > 651 Office Services
600 Technology and Applied Science > 650 Business > 658 General Management
Divisions: Faculty of Economics > Department of Management (S1)
Department: S1 Manajemen
Depositing User: Erfina Putri Purnamasari
Contributors:
ContributionContributor NameNIDN/NIDK
Thesis advisorSantoso, BudiNidn0709107301
Thesis advisorReskiputri, Tatit DiansariNidn0721039002
Contact Email Address: erfinaputrip@gmail.com
Date Deposited: 30 Nov 2022 08:31
Last Modified: 30 Nov 2022 08:31
URI: http://repository.unmuhjember.ac.id/id/eprint/15559

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