PENGARUH KINERJA LINGKUNGAN DAN TANGGUNG JAWAB SOSIAL TERHADAP REPUTASI PERUSAHAAN DENGAN KEPUASAN MASYARAKAT SEBAGAI VARIABEL INTERVENING (STUDI PADA PT. KALTIM PRIMA COAL)
Dewanto, Nugroho (2023) PENGARUH KINERJA LINGKUNGAN DAN TANGGUNG JAWAB SOSIAL TERHADAP REPUTASI PERUSAHAAN DENGAN KEPUASAN MASYARAKAT SEBAGAI VARIABEL INTERVENING (STUDI PADA PT. KALTIM PRIMA COAL). Masters thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.
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Abstract
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ABSTRAK
Penelitian ini merupakan studi yang dilakukan di PT Kaltim Prima Coal. Penelitian
ini bertujuan untuk menguji pengaruh kinerja lingkungan dan tanggung jawab sosial
terhadap reputasi perusahaan dengan kepuasan masyarakat sebagai variabel
intervening. Objek penelitian ini adalah masyarakat penerima manfaat kegiatan
tanggung jawab sosial yang dilakukan oleh PT. Kaltim Prima Coal. Responden adalah
masyarakat Sanggata Kalimantan Timur sebanyak 100 orang. Teknik pengambilan
sampel dengan simple random sampling yang ditentukan dengan rumus Slovin.
Waktu penelitian selama Maret – Mei 2023. Hasil penelitian: kinerja lingkungan
berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Tanggung jawab
sosial berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Kinerja
lingkungan berpengaruh positif dan signifikan terhadap reputasi perusahaan.
Tanggung jawab sosial berpengaruh positif dan signifikan terhadap reputasi
perusahaan. Kepuasan masyarakat berpengaruh positif dan signifikan terhadap
reputasi perusahaan. Kinerja lingkungan berpengaruh positif dan signifikan terhadap
reputasi perusahaan dengan kepuasan masyarakat sebagai variabel intervening.
Tanggung jawab sosial berpengaruh positif dan signifikan terhadap reputasi
perusahaan dengan kepuasan masyarakat sebagai variabel intervening.
Kata kunci: kinerja lingkungan, tanggung jawab perusahaan, kepuasan
masyarakat reputasi perusahaanxvi
ABSTRACT
This research is a study conducted at PT Kaltim Prima Coal. This study aims to
examine the effect of environmental performance and social responsibility on
company reputation with community satisfaction as the intervening variable. The
object of this research is the beneficiary community of social responsibility activities
carried out by PT. Kaltim Prima Coal. Respondents were the people of Sanggata,
East Kalimantan, totaling 100 people. The sampling technique is simple random
sampling which is determined by the Slovin formula. The time of the research was
March – May 2023. The results of the study: environmental performance has a
positive and significant effect on community satisfaction. Social responsibility has a
positive and significant effect on community satisfaction. Environmental performance
has a positive and significant effect on company reputation. Social responsibility has
a positive and significant effect on company reputation. Community satisfaction has a
positive and significant effect on the company's reputation. Environmental
performance has a positive and significant effect on company reputation with
community satisfaction as an intervening variable. Social responsibility has a positive
and significant effect on company reputation with community satisfaction as an
intervening variable.
Keywords: environmental performance, corporate responsibility, community
satisfaction, corporate reputation
ContributionNama Dosen PembimbingNIDN/NIDKDosen PembimbingSanosra, AbadiNIDN0718077802Dosen PembimbingSusbiyani, ArikNIDN0728117101
Item Type: | Thesis (Masters) |
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Keywords/Kata Kunci: | kinerja lingkungan, tanggung jawab perusahaan, kepuasan masyarakat reputasi perusahaan |
Subjects: | 300 Social Science > 330 Economics > 332 Financial Economics, Finance |
Divisions: | Graduate School > Magister Management (S2) |
Depositing User: | NUGROHO DEWANTO | liena.adzha@gmail.com |
Date Deposited: | 11 Aug 2023 01:25 |
Last Modified: | 11 Aug 2023 01:25 |
URI: | http://repository.unmuhjember.ac.id/id/eprint/18997 |
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