(Similarity + Document) Yayun Farm Business Development Strategy Using SWOT and AHP Analysis

Setiawan, Andika Putra (2024) (Similarity + Document) Yayun Farm Business Development Strategy Using SWOT and AHP Analysis. Proceedings of the SEMARTANI 3 2024, Proceedings of the SEMARTANI 3 2024.

	Text Yayun Farm Business Development Strategy Using SWOT and AHP Analysis.pdf Download (748kB)
	Text Similarity-Yayun Farm Business Development Strategy Using SWOT and AHP Analysis.pdf Download (828kB)

Abstract

Jember Regency has laying chicken egg in 2021 amounting to
12,223,473/kg, Balung District became the highest egg producing area reaching
2,235,266/kg. In the following year, productivity increased, and the production of laying
chicken eggs in 2022 amounted to 12,251,219/kg. Balung District still become the
district with the highest egg production in Jember which amounted to 2,240,340/kg.
Yayun Farm is one of the small-scale laying breed chicken farming businesses in Balung
District which has been running for a long time and has a high commercial value,
namely the large consumer demand for eggs. However, Yayun Farm still experienced
several problems in developing its business. So the purpose of this study is to find out
internal and external factors, alternative strategies, and strategic priorities in developing
the Yayun Farm business. The results of the research in the SWOT analysis stated that
the position of Yayun Farm is located in quadrant I, where the chosen strategy is the
Strength/Opportunities (SO). With limited resources to implement alternative strategies simultaneously, AHP analysis is carried out to
find strategic priorities from alternative strategies obtained from SWOT. The priority of the strategy selected with the highest weight
is to improve and maintain product quality and quantity (0.667371852). The implementation of this strategy aims to maximize the
potential possessed by Yayun Farm, even though there are limited development funds, farm operations can still develop and become
better.

Contribution

Nama Dosen Pembimbing

NIDN/NIDK

UNSPECIFIED

Setiawan, Andika Putra

nidn0713129401

Item Type:	Peer Review
Keywords/Kata Kunci:	Farm, Chicken, Strategy, SWOT, AHP
Subjects:	600 Technology and Applied Science > 630 Farm, Farming > 635 Garden Crops, Horticulture, Vegetables
Divisions:	Faculty of Agriculture > Department of Agriculture Industrial Technology (S1)
Depositing User:	Andika Putra Setiawan | andikaputra@unmuhjember.ac.id
Date Deposited:	05 Mar 2025 06:09
Last Modified:	05 Mar 2025 06:09
URI:	http://repository.unmuhjember.ac.id/id/eprint/24482

Actions (login required)

View Item