ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN JASA 3P (PEOPLE, PROCESS, PHYSICAL EVIDENCE) TERHADAP KEPUTUSAN PELANGGAN UNTUK MENENTUKAN PERBAIKAN HANDPHONE DI CENTRAL CELLULAR JEMBER

Fitriana, Sari Novita (2020) ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN JASA 3P (PEOPLE, PROCESS, PHYSICAL EVIDENCE) TERHADAP KEPUTUSAN PELANGGAN UNTUK MENENTUKAN PERBAIKAN HANDPHONE DI CENTRAL CELLULAR JEMBER. Undergraduate thesis, Universitas Muhammadiyah Jember.

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Abstract

ABSTRACT This study describes the customer's decision to repair cellphones in Central Cellular Jember. This study aims to determine the effect of three variables of the 3 (P) service marketing mix, namely people, process, physical evidence in customer decisions to repair cellphones. In this study, data was collected using a questionnaire to 60 respondents using purposive sampling technique. The results showed that physical evidence influenced consumer decisions when repairing their cellphones. Given the repair process is always time consuming and also replacement of spare parts requires ordering if not available. Consumers are more concerned with satisfying results even if a little longer. Keyword : People, Process, Physical Evidence, Customer's Decision.

Item Type:

Thesis (Undergraduate)

Uncontrolled Keywords:

People, Process, Physical Evidence, Customer's Decision

Subjects:

300 Social Science > 330 Economics

Divisions:

Faculty of Economics > Department of Management (S1)

Department:

S1 Manajemen

Depositing User:

Sari Fitriana Novita