Analisis Pengaruh Physical Environment Terhadap Minat Beli Konsumen Di Café Suntree Area Kota Situbondo

Femmy, Ferdiansyah Putra (2021) Analisis Pengaruh Physical Environment Terhadap Minat Beli Konsumen Di Café Suntree Area Kota Situbondo. Undergraduate thesis, Universitas Muhammadiyah Jember.

	Text a. PENDAHULUAN.pdf Download (1MB)
	Text b. Abstrak.pdf Download (396kB)
	Text c. Bab I.pdf Download (413kB)
	Text d. Bab II.pdf Restricted to Repository staff only Download (642kB) \| Request a copy
	Text e. Bab III.pdf Restricted to Repository staff only Download (419kB) \| Request a copy
	Text f. Bab IV.pdf Restricted to Repository staff only Download (508kB) \| Request a copy
	Text g. Bab V.pdf Restricted to Repository staff only Download (312kB) \| Request a copy
	Text h. Daftar Pustaka.pdf Download (451kB)
	Text i. LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) \| Request a copy
	Text j. ARTIKEL.pdf Download (578kB)

Abstract

ABSTRACT This study aims to determine the effect of three variables, namely facilities, interior design, and exterior design on consumer buying interest. The hypothesis in this study that facilities, interior design, and exterior design partially influence consumer buying interest. The object of this research is the consumers of Café Suntree Situbondo which have a total population of 100 respondents using purposive sampling technique. Data collection techniques using observation, interviews and questionnaires. The analysis used includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis and hypothesis testing (f test, t test, coefficient of determination). The results showed that facilities, interior design, and exterior design had a significant effect on consumer buying interest. Keywords: facilities, interior design, exterior design, and consumer buying interest

Item Type:

Thesis (Undergraduate)

Uncontrolled Keywords:

facilities, interior design, exterior design, and consumer buying interest

Subjects:

300 Social Science > 330 Economics

Divisions:

Faculty of Economics > Department of Management (S1)

Department:

S1 Manajemen

Depositing User:

Putra Femmy Ferdiansyah