PENGARUH E-SECURITY, E-TRUST, DAN PERCEIVED EASE OF USE TERHADAP E-SATISFACTION PENGGUNA DANA (Studi Kuantitatif Pengguna Layanan Keuangan Digital (DANA) Masyarakat Se- Kabupaten Jember)



Cahya Kurniawan Ramadhan, Rama (2025) PENGARUH E-SECURITY, E-TRUST, DAN PERCEIVED EASE OF USE TERHADAP E-SATISFACTION PENGGUNA DANA (Studi Kuantitatif Pengguna Layanan Keuangan Digital (DANA) Masyarakat Se- Kabupaten Jember). Undergraduate thesis, universitas muhammadiyah jember.

[thumbnail of A. PENDAHULUAN.pdf] Text
A. PENDAHULUAN.pdf
Download (2MB)
[thumbnail of B. ABSTRAK.pdf] Text
B. ABSTRAK.pdf
Download (750kB)
[thumbnail of C. BAB 1.pdf] Text
C. BAB 1.pdf
Download (807kB)
[thumbnail of D. BAB 2.pdf] Text
D. BAB 2.pdf
Download (922kB)
[thumbnail of E. BAB 3.pdf] Text
E. BAB 3.pdf
Download (975kB)
[thumbnail of F. BAB 4.pdf] Text
F. BAB 4.pdf
Download (933kB)
[thumbnail of G. BAB 5.pdf] Text
G. BAB 5.pdf
Download (776kB)
[thumbnail of H. DAFTAR PUSTAKA.pdf] Text
H. DAFTAR PUSTAKA.pdf
Download (804kB)
[thumbnail of I. LAMPIRAN.pdf] Text
I. LAMPIRAN.pdf
Download (2MB)

Abstract

ABSTRAK
Penelitian ini bertujuan untuk mengevaluasi pengaruh E-Security, E-Trust, dan Perceived Ease of Use terhadap E-Satisfaction pengguna aplikasi DANA di Kabupaten Jember. Menggunakan metode kuantitatif dengan analisis regresi linear berganda, data dikumpulkan dari 180 responden yang aktif menggunakan aplikasi DANA. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh positif dan signifikan terhadap kepuasan pengguna, dengan E-Trust memberikan dampak terbesar. Temuan ini menggarisbawahi pentingnya peningkatan keamanan, kepercayaan, dan kemudahan penggunaan dalam meningkatkan kepuasan pengguna aplikasi keuangan digital. Implikasi praktis dari penelitian ini dapat digunakan oleh penyedia layanan digital untuk meningkatkan kualitas layanan mereka dan memperkuat loyalitas pengguna.

Kata kunci: DANA, E-Security, E-Satisfaction, E-Trust, Perceived Ease of Use, Pengguna.
ABSTRACT
This study aims to evaluate the impact of E-Security, E-Trust, and Perceived Ease of Use on the E-Satisfaction of DANA application users in Jember Regency. Using a quantitative approach with multiple linear regression analysis, data were collected from 180 respondents who are active users of the DANA application. The results show that all three variables have a positive and significant effect on user satisfaction, with E-Trust having the largest impact. These findings highlight the importance of improving security, trust, and ease of use in enhancing user satisfaction in digital financial services. Practical implications of this study can be used by digital service providers to improve their service quality and strengthen user loyalty.

Keywords: DANA, E-Security, E-Satisfaction, E-Trust, Perceived Ease of Use, Users.

Contribution
Nama Dosen Pembimbing
NIDN/NIDK
UNSPECIFIED
Izzuddin, Ahmad
NIDN0707109002
UNSPECIFIED
Nursaidah, Nursaidah
NIDN0701068503

Item Type: Thesis (Undergraduate)
Keywords/Kata Kunci: DANA, E-Security, E-Satisfaction, E-Trust, Perceived Ease of Use, Pengguna.
Subjects: 600 Technology and Applied Science > 650 Business > 658 General Management
Divisions: Faculty of Economics > Department of Management (S1)
Depositing User: cahya kurniawan ramadhan | cahyakurniawan101@gmail.com
Date Deposited: 02 May 2025 07:23
Last Modified: 02 May 2025 07:23
URI: http://repository.unmuhjember.ac.id/id/eprint/24844

Actions (login required)

View Item View Item