peran discount price, emosi positif dan faktor situasional terhadap impulse buying produk fashion Ramayana Departemen Store Banyuwangi

lailiyah, purnama (2020) peran discount price, emosi positif dan faktor situasional terhadap impulse buying produk fashion Ramayana Departemen Store Banyuwangi. Undergraduate thesis, universitas Muhammadiyah Jember.

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Abstract

Abstrak
Penelitian ini bertujuan untuk menganalisis dan menguji peran discount price, emosi positif dan faktor
situasional terhadap pembelian tidak direncanakan atau impulse buying pada ramayana departement
store banyuwangi. Penelitian ini menggunakan penelitian explanatory dengan pendekatan kuantitatif.
Sampel dalam penelitian ini adalah para konsumen yang pernah berbelanja dan yang sedang
berbelanja di ramayana departemen store banyuwangi, Cara pengambilan sampel dilakukan dengan
secara purposive sampling. Tehnik pengumpulan data yang digunakan adalah melalui penyebaran
kuesioner dan wawancara. Metode analisi yang digunakan ini yaitu analisis regresi linear berganda.
Hasil dari penelitian ini menunjukkan bahwa variabel discount price tidak berpengaruh terhadap
impulse buying, variabel emosi positif berpengaruh terhadap impulse buying dan variabel faktor
situasional tidak berpengaruh terhadap impulse buying.
Kata Kunci: discount price, emosi positif, faktor situasional dan impulse buying.
Abstract
This study was to analyze and test the role of discount price, positive emotions and factors situational
against unplanned purchases or impulse buying at the Ramayana Department Store Banyuwang. This
study uses explanatory research wiht a quantitative approach. The sample in this study are consumers
who have shopped and who have shop at Ramayana Departement Store Banyuwangi, how to take
samples is done with by purposive sampling. The data colection technique used is through distribution
questionnaire and interview. The analytical method used is multiple linear regression analysis. The
results of this study indicate that variable discount price has on effect impulse buying, variable
positive emotional have on effect impulse buying and variable factors situational has on effect
impulse buying.
Keyword: discount price, positive emotions, situational factors and impulse buying

Contribution

Nama Dosen Pembimbing

NIDN/NIDK

Dosen Pembimbing

Qomariah, Nurul

nidn0701086702

Dosen Pembimbing

rozzaid, yusron

nidn1113577

Item Type:	Thesis (Undergraduate)
Subjects:	300 Social Science > 330 Economics
Divisions:	Faculty of Economics > Department of Management (S1)
Depositing User:	Wulandari Lailiyah Purnama | lailiyahpurnama97@gmail.com
Date Deposited:	11 Jul 2020 04:25
Last Modified:	11 Jul 2020 04:26
URI:	http://repository.unmuhjember.ac.id/id/eprint/4665

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