EVALUASI PROMOTION MIX TERHADAP TINGKAT PENJUALAN PADA HARNA CATERING JEMBER

Mawas anggita, Via (2020) EVALUASI PROMOTION MIX TERHADAP TINGKAT PENJUALAN PADA HARNA CATERING JEMBER. Undergraduate thesis, Universitas Muhammadiyah Jember.

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Abstract

Abstrak
Penelitian ini bertujuan untuk mengevalusi Promotion Mix(Pemasaran Langsung dan Hubungan
Masyarakat) terhadap tingkat penjualan pada Harna Catering Jember. Penelitian ini menggunakan
metode deskriptif kualitatif yang dikuantitatifkan. Sampel dalam penelitian ini adalah para
konsumen yang pernah membeli produk Harna Catering yakni sebanyak 50 responden. Cara
pengambilan sampel dilakukan dengan teknik sensus. Tehnik pengumpulan data yang digunakan
adalah melalui oobservasi, penyebaran kuisioner, wawancara dan dokumentasi. Metode analisis
yang digunakan ini yaitu analisis regresi linear berganda. Hasil dari penelitian ini menunjukkan
bahwa variabel pemasaran langsung direct marketing berpengaruh secara signifikan terhadap
variabel tingkat penjualan, variabel Hubungan masyarakat public relationship berpengaruh secara
signifikan terhadap tingkat penjualan.
Kata Kunci: promotion mix,dan Tingkat penjualan
Abstract
This study aims to evaluate the Promotion Mix (Direct Marketing and Public Relations) on the
level of sales at Harna Catering Jember. This research uses descriptive qualitative method which
is quantitative. The sample in this study were consumers who had bought Harna Catering
products, as many as 50 respondents. The method of taking samples is done by census technique.
Data collection techniques used are through observation, distribution of questionnaires,
interviews and documentation. The analytical method used is multiple linear regression analysis.
The results of this study indicate that direct marketing direct marketing variables significantly
influence the sales level variable, Public Relations variable public relations significantly
influence the level of sales.
Keywords: promotion mix, and level of sales

Contribution

Nama Dosen Pembimbing

NIDN/NIDK

Dosen Pembimbing

Suharto, Akhmad

nidn0701126202

Dosen Pembimbing

Wunahyu, Pawestri

nidn0728058701

Item Type:	Thesis (Undergraduate)
Subjects:	300 Social Science > 330 Economics
Divisions:	Faculty of Economics > Department of Management (S1)
Depositing User:	Anggita Via Mawas | viaanggita29@gmail.com
Date Deposited:	11 Jul 2020 03:48
Last Modified:	11 Jul 2020 03:51
URI:	http://repository.unmuhjember.ac.id/id/eprint/4669

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