EVALUASI PROMOTION MIX TERHADAP TINGKAT PENJUALAN PADA HARNA CATERING JEMBER

Mawas anggita, Via (2020) EVALUASI PROMOTION MIX TERHADAP TINGKAT PENJUALAN PADA HARNA CATERING JEMBER. Undergraduate thesis, Universitas Muhammadiyah Jember.

	Text A. PENDAHULUAN.pdf Download (876kB)
	Text B. ABSTRAK.pdf Download (300kB)
	Text C. BAB 1.pdf Download (447kB)
	Text D. BAB 2.pdf Restricted to Repository staff only Download (487kB) | Request a copy
	Text E. BAB 3.pdf Restricted to Repository staff only Download (521kB) | Request a copy
	Text F. BAB 4.pdf Restricted to Repository staff only Download (592kB) | Request a copy
	Text G. BAB 5.pdf Restricted to Repository staff only Download (299kB) | Request a copy
	Text H. DAFTAR PUSTAKA.pdf Restricted to Repository staff only Download (359kB) | Request a copy
	Text I. LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text J. JURNAL.pdf Download (395kB)

Abstract

Abstrak Penelitian ini bertujuan untuk mengevalusi Promotion Mix(Pemasaran Langsung dan Hubungan Masyarakat) terhadap tingkat penjualan pada Harna Catering Jember. Penelitian ini menggunakan metode deskriptif kualitatif yang dikuantitatifkan. Sampel dalam penelitian ini adalah para konsumen yang pernah membeli produk Harna Catering yakni sebanyak 50 responden. Cara pengambilan sampel dilakukan dengan teknik sensus. Tehnik pengumpulan data yang digunakan adalah melalui oobservasi, penyebaran kuisioner, wawancara dan dokumentasi. Metode analisis yang digunakan ini yaitu analisis regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa variabel pemasaran langsung direct marketing berpengaruh secara signifikan terhadap variabel tingkat penjualan, variabel Hubungan masyarakat public relationship berpengaruh secara signifikan terhadap tingkat penjualan. Kata Kunci: promotion mix,dan Tingkat penjualan Abstract This study aims to evaluate the Promotion Mix (Direct Marketing and Public Relations) on the level of sales at Harna Catering Jember. This research uses descriptive qualitative method which is quantitative. The sample in this study were consumers who had bought Harna Catering products, as many as 50 respondents. The method of taking samples is done by census technique. Data collection techniques used are through observation, distribution of questionnaires, interviews and documentation. The analytical method used is multiple linear regression analysis. The results of this study indicate that direct marketing direct marketing variables significantly influence the sales level variable, Public Relations variable public relations significantly influence the level of sales. Keywords: promotion mix, and level of sales

Item Type:	Thesis (Undergraduate)
Subjects:	300 Social Science > 330 Economics
Divisions:	Faculty of Economics > Department of Management (S1)
Department:	S1 Manajemen
Depositing User:	Anggita Via Mawas
Contributors:	Contribution Contributor Name NIDN/NIDK Thesis advisor Suharto, Akhmad nidn0701126202 Thesis advisor Wunahyu, Pawestri nidn0728058701
Contact Email Address:	viaanggita29@gmail.com
Date Deposited:	11 Jul 2020 03:48
Last Modified:	11 Jul 2020 03:51
URI:	http://repository.unmuhjember.ac.id/id/eprint/4669

Actions (login required)

View Item