The Impact of Local Culture, Service Innovation And Awareness of Taxpayers On Taxpayer Compliance At Samsat Office Bondowoso

This study has to examine the effect of local
culture variables, service innovation, and taxpayer
awareness on taxpayer compliance at the Bondowoso
Samsat Office. The population of this study was all people
who owned motorized vehicles, with a sample of 150
people using the accidental sampling method. The validity
and reliability tests were used to test the research
instrument in the form of a research questionnaire.
Hypothesis testing is done by using the Structural
Equation Modeling (SEM) method with Partial Least
Square (PLS) analysis tools. The results of this study
indicate that local culture variables with a regression
coefficient of 0.250 have no effect on taxpayer compliance,
service innovation with a coefficient of -0.470 has a
negative and significant effect on taxpayer compliance and
awareness through taxpayer awareness with a coefficient
of -0. Significant to taxpayer compliance.