(Korespondensi) Post Pandemic Public Acceptance Map Toward Ijen Geopark Using Aspect Based Sentiment Analysis Technique

Tourism is one of the sectors that has been seriously hit by the impact of the
Covid-19 pandemic indicated by the sharp decrease in the number of both domestic and
foreign tourists visit. The decrease has also been experienced by the popular tourist
destination located in the border of Bondowoso and Banyuwangi Regency namely Ijen
Geopark. Since the tourism sector has shown a significant role as a driver of economic
activity, the aim of this work is to build public acceptance map toward Ijen Geopark as
the government reduce the limitation of the prohibition policy to handle the spread of
Covid-19. Sentiment analysis is adopted to build the public acceptance map by using
TripAdvisor dataset. To gain a fine grained, results we extent the technique using our
proposed aspect-based sentiment analysis making use cosine similarity algorithm and
several keywords. Using several keywords and cosine similarity algorithm, we
succesfully extract aspect of the topic. Employing Naïve Bayes, we then labeled the
sentiment orientation of the associated aspect extracted from sentence. During 2022, we
highlight the fact that most tourist positively accept Ijen Geopark. Some parts that need
to be evaluated by the decision maker and related party is Sulfur Mining and the cost
since both aspect received more negative comment compared to the positive ones.