(Peer Review + Similarity) Pengaruh Islamic Branding terhadap Keputusan Konsumen dalam Membeli Produk

This study aims to determine the influence of brand islamic to consumer decisions in buying goods. This research is a kuntitatif research. The population in this study were students in Jember district. Samples of research students of Muhammadiyah University of Jember. The collection data in the form of primary data is questionnaire. Data processing techniques with tools SPSS 19. The results. of the analysis states that the brand islamic effect on consumer decisions in making purchases.

Keywords: islamic branding, purchase decision