PENGARUH CITRA LEMBAGA AMAL DAN INFLUENCER TERHADAP KEPUTUSAN DONATUR DENGAN KEPERCAYAAN SEBAGAI INTERVENING (Studi pada Donatur di Lazismu se-Eks. Karesidenan Besuki)

Khamil, Abdul (2023) PENGARUH CITRA LEMBAGA AMAL DAN INFLUENCER TERHADAP KEPUTUSAN DONATUR DENGAN KEPERCAYAAN SEBAGAI INTERVENING (Studi pada Donatur di Lazismu se-Eks. Karesidenan Besuki). Masters thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.

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Abstract

v ABSTRAK Penelitian ini bertujuan untuk menganalisis mengetahui secara langsung maupun tidak langsung citra lembaga amal dan influencer terhadap keputusan donatur dengan kepercayaan sebagai intervening studi dilakukan pada donatur aktif pada kantor lazismu se-eks karesidenan Besuki. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Sumber data diperoleh dari penyebaran kuisioner kepada sejumlah 250 responden yang merupakan donatur di lazismu se-eks karesidenan Besuki. Menggunakan data primer. Analisis data menggunakan metode Structural Equation Model (SEM) dengan aplikasi Smart PLS 3.2. Berdasarkan Hasil pengujian menunjukkan bahwa secara parsial a) citra lembaga amal berpengaruh secara signifikan terhadap kepercayaan donatur, sehingga hipotesis pertama bahwa citra lembaga amal berpengaruh terhadap kepercayaan dapat diterima. b) Influencer berpengaruh secara signifikan terhadap kepercayaan. c) Citra lembaga amal berpengaruh secara signifikan terhadap keputusan donatur. d) Influencer berpengaruh secara signifikan terhadap keputusan donatur. Pengaruh secara tidak langsung menunjukan variabel citra lembaga amal berpengaruh secara signifikan terhadap keputusan donatur melalui variabel kepercayaan, dan variabel influencer berpengaruh secara signifikan terhadap keputusan donatur melalui varibel kepercayaan. Kata Kunci : Citra Lembaga Amal, Influencer, Kepercayaan, Keputusanvi ABSTRACK This study aims to analyze direcly or indirectly the image of charitable institutions and influencers on the decisions of donors with trust as an intervening study conducted on active donors at the Lazismu office in the former Besuki residency. The method used in this research is descriptive quantitative. The source of the data was obtained from distributing questionnaires to a number of 250 respondents who were donors at Lazismu who were the former Besuki residency. Using primary data. Data analysis used the Struktural Equation Model (SEM) method with the Smart PLS 3.2 applikacion. Based on the test results show that partially a) The image of charitable institutions has a significant effect on donor trust, so the first hypothesis that the image of charitable institutions has an effect on trust can be accepted. b) Influencers have a significant effect on trust. c) The image of a charitable institution has a significant effect on the donor‟s decision. d) Influencers have a significant influence on donor decisions. The indirect effect shows that the charitable institution‟s image variable has a significant effect on donor decisions through the trust variable, and the influencer variable has a significant effect on donor decisions through the trust variable. Keywords: Image of Charity Institution, Influencers, Trust, Decision

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Citra Lembaga Amal, Influencer, Kepercayaan, Keputusan
Subjects:	300 Social Science > 330 Economics > 333 Economic of Land and Energy
Divisions:	Graduate School > Magister Management (S2)
Department:	S2 Manajemen
Depositing User:	ABDUL KHAMIL
Contributors:	Contribution Contributor Name NIDN/NIDK Thesis advisor Sanosra, Abadi NIDN0718077802 Secretary Cahyono, Dwi NIDN0720117001
Contact Email Address:	abdulkamil99@gmail.com
Date Deposited:	19 Jun 2023 01:11
Last Modified:	19 Jun 2023 01:11
URI:	http://repository.unmuhjember.ac.id/id/eprint/17300

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