PENGARUH CITRA LEMBAGA AMAL DAN INFLUENCER TERHADAP KEPUTUSAN DONATUR DENGAN KEPERCAYAAN SEBAGAI INTERVENING (Studi pada Donatur di Lazismu se-Eks. Karesidenan Besuki)



Khamil, Abdul (2023) PENGARUH CITRA LEMBAGA AMAL DAN INFLUENCER TERHADAP KEPUTUSAN DONATUR DENGAN KEPERCAYAAN SEBAGAI INTERVENING (Studi pada Donatur di Lazismu se-Eks. Karesidenan Besuki). Masters thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.

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Abstract

v
ABSTRAK
Penelitian ini bertujuan untuk menganalisis mengetahui secara langsung maupun
tidak langsung citra lembaga amal dan influencer terhadap keputusan donatur dengan
kepercayaan sebagai intervening studi dilakukan pada donatur aktif pada kantor lazismu
se-eks karesidenan Besuki. Metode yang digunakan dalam penelitian ini adalah
deskriptif kuantitatif. Sumber data diperoleh dari penyebaran kuisioner kepada sejumlah
250 responden yang merupakan donatur di lazismu se-eks karesidenan Besuki.
Menggunakan data primer. Analisis data menggunakan metode Structural Equation
Model (SEM) dengan aplikasi Smart PLS 3.2. Berdasarkan Hasil pengujian
menunjukkan bahwa secara parsial a) citra lembaga amal berpengaruh secara signifikan
terhadap kepercayaan donatur, sehingga hipotesis pertama bahwa citra lembaga amal
berpengaruh terhadap kepercayaan dapat diterima. b) Influencer berpengaruh secara
signifikan terhadap kepercayaan. c) Citra lembaga amal berpengaruh secara signifikan
terhadap keputusan donatur. d) Influencer berpengaruh secara signifikan terhadap
keputusan donatur. Pengaruh secara tidak langsung menunjukan variabel citra lembaga
amal berpengaruh secara signifikan terhadap keputusan donatur melalui variabel
kepercayaan, dan variabel influencer berpengaruh secara signifikan terhadap keputusan
donatur melalui varibel kepercayaan.
Kata Kunci : Citra Lembaga Amal, Influencer, Kepercayaan, Keputusanvi
ABSTRACK
This study aims to analyze direcly or indirectly the image of charitable
institutions and influencers on the decisions of donors with trust as an intervening study
conducted on active donors at the Lazismu office in the former Besuki residency. The
method used in this research is descriptive quantitative. The source of the data was
obtained from distributing questionnaires to a number of 250 respondents who were
donors at Lazismu who were the former Besuki residency. Using primary data. Data
analysis used the Struktural Equation Model (SEM) method with the Smart PLS 3.2
applikacion. Based on the test results show that partially a) The image of charitable
institutions has a significant effect on donor trust, so the first hypothesis that the image
of charitable institutions has an effect on trust can be accepted. b) Influencers have a
significant effect on trust. c) The image of a charitable institution has a significant effect
on the donor‟s decision. d) Influencers have a significant influence on donor decisions.
The indirect effect shows that the charitable institution‟s image variable has a
significant effect on donor decisions through the trust variable, and the influencer
variable has a significant effect on donor decisions through the trust variable.
Keywords: Image of Charity Institution, Influencers, Trust, Decision

Contribution
Nama Dosen Pembimbing
NIDN/NIDK
Dosen Pembimbing
Sanosra, Abadi
NIDN0718077802
Secretary
Cahyono, Dwi
NIDN0720117001

Item Type: Thesis (Masters)
Keywords/Kata Kunci: Citra Lembaga Amal, Influencer, Kepercayaan, Keputusan
Subjects: 300 Social Science > 330 Economics > 333 Economic of Land and Energy
Divisions: Graduate School > Magister Management (S2)
Depositing User: ABDUL KHAMIL | abdulkamil99@gmail.com
Date Deposited: 19 Jun 2023 01:11
Last Modified: 19 Jun 2023 01:11
URI: http://repository.unmuhjember.ac.id/id/eprint/17300

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