salamah, miftahatus (2020) analisis pengaruh kualitas layanan terhadap loyalitas pelanggan pada medin beauty skincare balung jember. Undergraduate thesis, Universitas Muhammadiyah Jember.
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a.PENDAHULUAN.pdf Download (755kB) |
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b.ABSTRAK.pdf Download (319kB) |
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c.BAB I.pdf Download (374kB) |
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h.DAFTAR PUSTAKA.pdf Download (313kB) |
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i.LAMPIRAN 1.pdf Download (443kB) |
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j.JURNAL.pdf Download (531kB) |
Abstract
Penelitian ini dilakukan pada pelanggan Medin Beauty Skincare Balung Jember. Penelitian ini bertujuan untuk mengetahui pengaruh Tangible, Reliability, Responsiveness, Assurance, Empathy terhadap loyalitas pelanggan. Teknik pengumpulan data menggunakan observasi, kuisioner dan wawancara terhadap 100 responden dengan teknik Purposive Sampling, yang bertujuan untuk mengetahui presepsi responden terhadap masing-masing variabel. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uni multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t dan koefisien determinasi). Hasil peneitian ini membuktikan bahwa Tangible, Reliability, Responsiveness, Assurance, Empathy berpengaruh secara signifikan terhadap loyalitas pelanggan. Kata kunci : Tangible, Reliability, Responsiveness, Assurance, Empathy , loyalitas pelanggan
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | tangible, reliability, responsiveness, assurance, emphaty, dan loyalitas pelanggan | |||||||||
| Subjects: | 600 Technology and Applied Science > 650 Business > 658 General Management | |||||||||
| Divisions: | Faculty of Agriculture > Department of Agribusiness (S1) | |||||||||
| Department: | S1 Manajemen | |||||||||
| Depositing User: | Miftahatus salamah | |||||||||
| Contributors: |
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| Contact Email Address: | miftahsalamah@gmail.com | |||||||||
| Date Deposited: | 16 Nov 2020 00:53 | |||||||||
| Last Modified: | 16 Nov 2020 00:53 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/6979 |
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