Analisis pengaruh Ekuitas Merek dan E-servqual Terhadap Keputusan Pembelian Pada JD.ID (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember Fakultas Ekonomi Prodi Manajemen Angkatan 2017).

Tri Firmanzah, Aditya (2021) Analisis pengaruh Ekuitas Merek dan E-servqual Terhadap Keputusan Pembelian Pada JD.ID (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember Fakultas Ekonomi Prodi Manajemen Angkatan 2017). Undergraduate thesis, Universitas Muhammadiyah Jember.

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Abstract

This study aims to test and analyze the influence of brand equity and e-servqual on
purchasing decisions in JD.ID. This type of research is quantitatively descriptive. The
population in this study was students of the Faculty of Economics Management Study
Program who had transacted in JD.ID. Samples used as many as 72 respondents.
Analysis tools use multiple linear regression. The results showed that brand equity
and e-servqual influenced purchasing decisions JD.ID.
Keywords: Brand Equity, E-Servqual and Purchase Decisions

Contribution

Contributor Name

NIDN/NIDK

Author

Sumowo, Seno

0717106601

Author

Gunawan Wibowo, Yohanes

0709068406

Item Type:	Thesis (Undergraduate)
Keywords/Kata Kunci:	Ekuitas Merek, E-servqual dan Keputusan Pembelian.
Subjects:	300 Social Science > 330 Economics > 335 Socialism and Related Systems
Depositing User:	Aditya Tri Firmanzah | adityafirmanzah402@gmail.com
Date Deposited:	04 May 2021 06:19
Last Modified:	04 May 2021 06:19
URI:	http://repository.unmuhjember.ac.id/id/eprint/9707

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