Keputusan pembelian smartphone vivo berdasarkan brand image, kualitas produk, harga dimasa pandemi covid19 (studi kasus Tom's Cell Kalisat-Jember)

Sholikhah, Wardah Mar'atus (2021) Keputusan pembelian smartphone vivo berdasarkan brand image, kualitas produk, harga dimasa pandemi covid19 (studi kasus Tom's Cell Kalisat-Jember). Undergraduate thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.

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A. PENDAHULUAN.pdf

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B. ABSTRAK.pdf

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C. BAB I.pdf

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D. BAB II.pdf
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E. BAB III.pdf
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F. BAB IV.pdf
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G. BAB V.pdf
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H. DAFTAR PUSTAKA.pdf

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I. LAMPIRAN.pdf
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J. ARTIKEL.pdf

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Abstract

Penelitian ini berjudul keputusan pembelian smartphone vivo berdasarkan brand image, kualitas produk, harga dimasa pandemi covid 19. Sumber data yang digunakan dalam penelitian ini berupa penyebaran kuesioner kepada konsumen yang memutuskan pembelian produk smartphone vivo di Tom's Cell Kalisat. Teknik pengambilan sampel berdasarkan teknik non probability sampling yaitu accidental sampling dimana sampel dipilih secara kebetulan. Teknik analisis data yang digunakan yaitu uji statistik deskriptif, uji instrumen data (uji validitas, uji reliabilitas), uji asumsi klasik (uji normalitas, multikolineritas, uji heteroskedastisitas), analisis regresi linier berganda dan uji hipotesis (uji t, koefisien determinasi). Hasil analisis regresi linier berganda menggunakan uji t yang menyatakan bahwa terdapat pengaruh signifikan dari variabel brand image, kualitas produk, harga berpengaruh secara signifikan terhadap keputusan pembelian.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: keputusan pembelian, brand image, kualitas produk, harga
Subjects: 300 Social Science > 330 Economics
Divisions: Faculty of Economics > Department of Management (S1)
Department: S1 Manajemen
Depositing User: Wardah Mar'atus Sholikhah
Contributors:
ContributionContributor NameNIDN/NIDK
UNSPECIFIEDSantoso, Budinidn0709107301
UNSPECIFIEDHermawan, Harisnidn0710106801
Contact Email Address: wardamaratus@gmail.com
Date Deposited: 27 Jul 2021 07:15
Last Modified: 27 Jul 2021 07:17
URI: http://repository.unmuhjember.ac.id/id/eprint/11292

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