arwan, bustomi (2022) ANALISIS STP (SEGMENTING TARGETING POSITIONING) TERHADAP VOLUME PENJUALAN PUPUK PADA UD. KAMAL LESTARI ARJASA JEMBER. Undergraduate thesis, universitas muhammadiyah jember.
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A. PENDAHULUAN.pdf Download (2MB) |
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B. ABSTRAK.pdf Download (1MB) |
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C. BAB I.pdf Download (3MB) |
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J. ARTIKEL.pdf Download (979kB) |
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh dari tiga variabel yaitu Segmenting, Targeting, dan Positioning terhadap Volume Penjualan. Hipotesis dalam penelitian ini Segmenting, Targeting, dan Positioning berpengaruh terhadap Volume Penjualan secara parsial. Objek penelitian ini adalah pelanggan Ud. Kamal Lestari Arjasa Jember yang memiliki jumlah populasi 100 responden menggunakan teknik purpossive sampling. Teknik pengumpulan data menggunakan observasi,wawancara dan kuesioner. Analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas), analisis regresi linear berganda dan uji hipotesis ( uji t, koefisien determinasi). Hasil penelitian menunjukkan bahwa Segmenting, Targeting,dan Positioning berpengaruh terhadap Volume Penjualan. Kata kunci: Segmenting, Targeting, dan Positioning, Volume Penjualan
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | Segmenting, Targeting, dan Positioning, Volume Penjualan | |||||||||
| Subjects: | 600 Technology and Applied Science > 650 Business | |||||||||
| Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
| Department: | S1 Manajemen | |||||||||
| Depositing User: | BUSTOMI ARWAN | |||||||||
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| Contact Email Address: | bustomiarwan72@gmail.com | |||||||||
| Date Deposited: | 11 Feb 2022 02:44 | |||||||||
| Last Modified: | 11 Feb 2022 02:44 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/12841 |
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