Analisis Swot Untuk Strategi Pemasaran Pada Produk Tabungan Emas Di Pt Pegadaian Dalam Upaya Meningkatkan Jumlah Nasabah (Studi Kantor PT. Pegadaian Area Jember)

Pradista, Dyah Alfiani (2022) Analisis Swot Untuk Strategi Pemasaran Pada Produk Tabungan Emas Di Pt Pegadaian Dalam Upaya Meningkatkan Jumlah Nasabah (Studi Kantor PT. Pegadaian Area Jember). Undergraduate thesis, Universitas Muhammadiyah Jember.

	Text A. PENDAHULUAN.pdf Download (3MB)
	Text B. ABSTRAK.pdf Download (574kB)
	Text C. BAB I.pdf Download (2MB)
	Text D. BAB II.pdf Restricted to Repository staff only Download (777kB) | Request a copy
	Text E. BAB III.pdf Restricted to Repository staff only Download (696kB) | Request a copy
	Text F. BAB IV.pdf Restricted to Repository staff only Download (823kB) | Request a copy
	Text G. BAB V.pdf Restricted to Repository staff only Download (552kB) | Request a copy
	Text H. DAFTAR PUSTAKA.pdf Download (622kB)
	Text I. LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

Marketing strategy in increasing the number of consumers or customers is not easy, because they have to plan strategies that are right on target in marketing products. Therefore, companies need a SWOT analysis tool as a way to find out an alternative model of marketing strategy that is right on target. This study aims to formulate a marketing strategy for gold savings products at pawnshops in an effort to increase the number of customers (study at PT. Pegadaian Jember Area Office). Analysis of the data used in this study is a SWOT matrix. This study uses a descriptive type of research with a qualitative approach, which is a research meth-od used to examine the condition of natural objects. The results of this study indicate that the IFAS matrix analysis has a total score of 1,244, the total score for the EFAS matrix is 1,645. In the results of these calculations, PT Pegadaian Jember Area Office is in quadrant 1 which means it shows a very favorable situation for company in carrying out aggressive or growth strategies. From the results of research on alternative strategies for gold savings products that have been obtained and practical researchers To determine the marketing strategy of PT Pegadaian, the Jember Area Office is to improve the quality of the service system, increase targeted promotions, develop innovations in gold savings products, educate and evaluate gold savings products, as well as formally collaborate with gold shops in the market.
Keywords: Marketing Strategy, Gold Savings, SWOT Analysis

Contribution

Contributor Name

NIDN/NIDK

UNSPECIFIED

Hafidzi, Achmad Hasan

nidn0714058604

UNSPECIFIED

Reskiputri, Tatit Diansari

nidn0721039002

Item Type:	Thesis (Undergraduate)
Keywords/Kata Kunci:	Kata kunci: Strategi Pemasaran, Tabungan Emas, Analaisis SWOT
Subjects:	300 Social Science > 330 Economics 600 Technology and Applied Science > 650 Business > 658 General Management
Divisions:	Faculty of Economics > Department of Management (S1)
Depositing User:	Dyah Alfiani Pradista | dyahpradista1701@gmail.com
Date Deposited:	28 Jul 2022 06:28
Last Modified:	28 Jul 2022 06:28
URI:	http://repository.unmuhjember.ac.id/id/eprint/14426

Actions (login required)

View Item