Sustainability Strategy for Robusta Coffee Agribusiness in Southern East Java of Indonesia

Murwanti, Retno (2022) Sustainability Strategy for Robusta Coffee Agribusiness in Southern East Java of Indonesia. HONG KONG JOURNAL OF SOCIAL SCIENCES, Hongkong.

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Abstract

This study aims to examine the coffee agribusiness pattern in East Java of Indonesia and provide a sustainability
strategy to promote the development of Robusta coffee farming. This study was conducted in the selected areas in
East Java of Indonesia, including the districts of Banyuwangi, Jember, Lumajang, Malang, and Blitar, since Robusta
coffee is the primary commodity in these areas. Revenues and sustainability were analyzed using the Multi�Dimensional Scaling (MDS) method and RAP-Coffee, which adapted RAPFish rapid appraisal technique. In
addition, the Force Field Analysis (FFA) was also involved in formulating an agribusiness sustainability strategy.
The findings indicate that the coffee agribusiness in the southern regions of East Java has huge potential to develop,
and it has provided greater welfare for farmers. The sustainability level of coffee agribusiness in East Java was
categorized as a sustainable state. Lastly, the development strategy of coffee agribusiness sustainability can be
implemented by developing institutions for coffee farmers through functional and institutional relationships
reinforcement, especially with government agencies and service agencies input/output for Robusta coffee
agribusiness sustainability. This study offers a suitable sustainability model for implementing in East Java of
Indonesia.

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Item Type:	Peer Review
Subjects:	300 Social Science > 330 Economics > 335 Socialism and Related Systems 300 Social Science > 330 Economics > 339 Macroeconomics and Related Topics/Makroekonomi
Divisions:	Faculty of Agriculture > Department of Agribusiness (S1)
Depositing User:	Murwanti Retno | retnomurwanti@unmuhjember.ac.id
Date Deposited:	10 Apr 2023 01:04
Last Modified:	10 Apr 2023 01:04
URI:	http://repository.unmuhjember.ac.id/id/eprint/16806

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