Pengaruh Experience Marketing dan Kepercayaan terhadap Niat Beli Ulang pada Toko Abadi Busana Silo jember

virda, virda (2023) Pengaruh Experience Marketing dan Kepercayaan terhadap Niat Beli Ulang pada Toko Abadi Busana Silo jember. Undergraduate thesis, UNIVERSITAS MUHAMMADIYAH JEMBER.

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Abstract

Competition in the business sector that occurs in the era of globalization is one of the main reasons for creating a variety of products and a variety of facilities and services offered by business entrepreneurs to consumers. In carrying out this competition, a company or a marketer must have a competitive advantage to be able to continue to survive in the products they offer to consumers. One of the main things that must be done to achieve this competitive advantage is to focus on consumers. The business competition that occurs makes business people motivated to make strategies to make consumers satisfied with the products and services offered, because consumer behavior can change at any time for several reasons. The development of the Fashion Store business is inseparable from population growth, ability, purchasing power, and people's lifestyles that change along with the rapid development of technology and information. This also then has an impact on the community to choose and assess which store will be the choice for shopping to meet their needs. The purpose of this study was to test and analyze the effect of experience marketing and consumer trust on repurchase intentions at the Abadi Busana Silo Store, Jember Regency. This type of research is causality research. The population in this study are consumers of Bakso Soponyono Banyuwangi. The sample used was 70 respondents using purposive sampling. The analysis tool uses multiple linear regression. The results of the study prove that experience marketing and consumer trust have a significant effect on repurchase intentions at the Abadi Busana Silo Store, Jember Regency.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keywords:Experience Marketing 1, Consumer Trust 2, Repurchase Intentions 3.
Subjects:	300 Social Science > 302 Social Interaction, Interpersonal Relations
Divisions:	Faculty of Economics > Department of Management (S1)
Depositing User:	Virda Virda
Date Deposited:	30 Nov 2023 03:03
Last Modified:	30 Nov 2023 03:03
URI:	http://repository.unmuhjember.ac.id/id/eprint/20557

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