Hamzah, Hamzah (2019) Analisis STP (Segmenting Targeting Positioning) Terhadap Volume Penjualan Pada Cafe Rame-Rame Jember. Undergraduate thesis, Universitas Muhammadiyah Jember.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh dari tiga variabel yaitu Segmenting, Targeting, dan Positioning terhadap Volume Penjualan. Hipotesis dalam penelitian ini Segmenting, Targeting, dan Positioning berpengaruh terhadap Volume Penjualan secara parsial. Objek penelitian ini adalah pelanggan café Rame-Rame Jember yang memiliki jumlah populasi 100 responden menggunakan teknik purpossive sampling. Teknik pengumpulan data menggunakan observasi, wawancara dan kuesioner. Analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas), analisis regresi linear berganda dan uji hipotesis ( uji t, koefisien determinasi). Hasil penelitian menunjukkan bahwa Segmenting, Targeting, dan Positioning berpengaruh terhadap Volume Penjualan.
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | Segmenting, Targeting dan Positioning, Volume Penjualan | |||||||||
| Subjects: | 300 Social Science 300 Social Science > 330 Economics 300 Social Science > 330 Economics > 339 Macroeconomics and Related Topics/Makroekonomi |
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| Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
| Department: | ["eprint_fieldopt_department_KODEPRODI61201#MANAJEMEN" not defined] | |||||||||
| Depositing User: | Users 218 not found. | |||||||||
| Contributors: |
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| Contact Email Address: | azhamzah@837gmail.com | |||||||||
| Date Deposited: | 11 Dec 2019 00:50 | |||||||||
| Last Modified: | 11 Dec 2019 00:51 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/3051 |
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