Artikel (MARKET STRUCTURE AND ANALYSIS OF SEA FISH MARKETING AT DISTRICT OF JEMBER)

Syamsul, Hadi (2016) Artikel (MARKET STRUCTURE AND ANALYSIS OF SEA FISH MARKETING AT DISTRICT OF JEMBER). nternational Conference on Agribusiness Development for Human Welfare 2016.

Text 26.MARKET STRUCTURE AND ANALYSIS OF SEA FISH.pdf Download (10MB)

Abstract

Fisherman at District of Jember had not been enjoyed profit yet because there was
restrictiveness to access market opportunities, such as low productivity, low quality
of product, low price and low support from corporate world. This study purposed: (1)
to determine market structure of sea fish; (2) to know performance of marketing
channel and to analize marketing margins of sea fish at Jember. In order to achieve
those puposes, we used quantitative and qualitative descriptive through survey
techniques, accidental and snowbolling sampling according to the type of population
being sampled. There were two types of population in this study, they were fisherman
and marketing agencies which were involved. Data collected by Indepth interviews
and observation techniques and analyzed by descriptive analysis, marketing
margins and elasticity of transmission price. The results were: 1) The market
structure of sea fish at Jember lead to market Monopolistic Competition (between
perfect competition and monopoly); 2) there were five pattern of marketing channel
of sea fish at Jember and all were running inefficiently because of elasticity of
transmission price was less than one; and 3) Marketing margin of sea fish at Jember
reached Rp 14,550, - per kg, which share of marketing costs only 10.96%, share
of marketing profit reached 61.79% and share of margin which was received by
fisherman 27.25% (<50%), it meaned marketing of sea fish in study area run
inefficiently.

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Item Type:	Article
Keywords/Kata Kunci:	market structure, marketing margin, and elasticity of price transmission
Subjects:	600 Technology and Applied Science > 630 Farm, Farming
Divisions:	Faculty of Agriculture > Department of Agribusiness (S1)
Depositing User:	Syamsul Hadi | syamsul.hadi@unmuhjember.ac.id
Date Deposited:	03 Jan 2020 02:06
Last Modified:	22 Sep 2021 06:46
URI:	http://repository.unmuhjember.ac.id/id/eprint/3247

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