(Artikel) Analisis Pemasaran Buah Naga (Hylocereus Undatus) Di Kabupaten Banyuwangi

Syamsul, Hadi (2019) (Artikel) Analisis Pemasaran Buah Naga (Hylocereus Undatus) Di Kabupaten Banyuwangi. Jurnal Relasi STIE mandala. ISSN ISSN 0213-2431 (Print) ISSN 2502-9525 (Online)

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Abstract

Dragon fruit to be one of the flagship products Banyuwangi, but some patterns running
inefficient marketing chains with an indication of some farmers receive farmer's share is
less than 50% and most marketing agencies involved received benefits irrational. Least
efficient marketing dragon fruit is determined by the length of the short marketing channels
that lead further on the high and low cost marketing functions that must be removed. The
objectives of this study were: 1) Tracing patterns dragon fruit marketing chains are
awakened in Banyuwangi, and 2) to analyze margins, marketing efficiency, and elasticity
of price transmission dragon fruit marketing. The type and method used in this research is
descriptive and survey conducted in 2016 - 2017 some of the districts in Banyuwangi and
Jember with sampling techniques through incidental and snowbolling sampling and data
collection techniques in depth interviews and observations of the 32 respondents
merchants, The results of this study concluded that: 1) Marketing of dragon fruits in the
study area is formed of three patterns of chain marketing, where marketing agencies
involved include, Small traders, merchant wholesalers, traders wholesalers, and retailers,
each of which performs the function of different marketing, and 2) the results of the analysis
of marketing margins dragon fruit showed that the pattern of the third chain is the most
efficient marketing chain and patterns I chain most inefficient as indicated by the farmer's
share of respectively 55.45% and 45%. The marketing price transmission elasticity Et
dragon fruit (0.4) <1 or run inefficiently.

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Item Type:	Article
Keywords/Kata Kunci:	Pattern chain marketing, marketing margin and marketing efficiency
Subjects:	600 Technology and Applied Science > 630 Farm, Farming
Divisions:	Faculty of Agriculture > Department of Agribusiness (S1)
Depositing User:	Syamsul Hadi | syamsul.hadi@unmuhjember.ac.id
Date Deposited:	23 Jan 2020 01:54
Last Modified:	23 Jan 2020 02:06
URI:	http://repository.unmuhjember.ac.id/id/eprint/3400

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