ANAM, KHOIRUL (2019) PENGUKURAN KEPUASAN KONSUMEN MENGGUNAKAN METODE CUSTOMER SATISFACTION INDEX (CSI) PADA TOKO SEPATU RAHMAD DANI BANYUWANGI. Undergraduate thesis, Universitas Muhammadiyah Jember.
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Abstract
Tujuanpenelitianiniadalahmengetahuikepuasankonsumen pada Toko Sepatu Rahmad Dani Banyuwangi, yang diukurdenganmotodeCustomer Satisfaction Index (CSI). Penelitianinidilakukandenganmenyebarkankuesioner pada konsumenyang berjumlah 75 responden. Pada metodeCustomer Satisfaction Index (CSI) untukmengetahuitingkatkepuasansecaramenyeluruh, nilai yang diperolehsebesar 0,153atau153% dalamkategorisangatpuas. Kata kunci : Customer Satisfaction Index (CSI), Tangible, Reliability, Responsiveness, Asurance dan Empathy
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Subjects: | 300 Social Science > 330 Economics 600 Technology and Applied Science > 650 Business > 658 General Management |
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| Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
| Department: | S1 Manajemen | |||||||||
| Depositing User: | rahma wahyu ningsih | |||||||||
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| Date Deposited: | 13 Oct 2020 05:06 | |||||||||
| Last Modified: | 13 Oct 2020 05:06 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/6400 |
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