Pengaruh Marketing Mix terhadap Keputusan Pembelian Sepeda Motor Honda Vario 150 (Studi Kasus Dealer Honda Surya Gemilang Motor Wuluhan)

Pratama, Yongky Andreas (2020) Pengaruh Marketing Mix terhadap Keputusan Pembelian Sepeda Motor Honda Vario 150 (Studi Kasus Dealer Honda Surya Gemilang Motor Wuluhan). Undergraduate thesis, Universitas Muhammadiyah Jember.

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A. PENDAHULUAN.pdf

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B. ABSTRAK.pdf

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C. BAB 1.pdf

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D. BAB 2.pdf
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E. BAB 3.pdf
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F. BAB 4.pdf
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G. BAB 5.pdf
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H. DAFTAR PUSTAKA.pdf

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I. LAMPIRAN.pdf
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J. JURNAL.pdf

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh produk, harga, promosi, dan distribusi terhadap keputusan pembelian Sepeda Motor Honda Vario 150 pada Dealer Honda Surya Gemilang Motor Wuluhan. Jenis penelitian deskriptif kuantitatif dengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalah konsumen yang membeli Sepeda Motor Honda Vario 150 di Dealer Honda Surya Gemilang Motor Wuluhan. Sampel yang digunakan sebanyak 60 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa produk, harga, promosi, dan distribusi berpengaruh terhadap keputusan pembelian Sepeda Motor Honda Vario 150 pada Dealer Honda Surya Gemilang Motor Wuluhan.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: produk, harga, promosi, distribusi, dan keputusan pembelian
Subjects: 600 Technology and Applied Science > 650 Business > 658 General Management
Divisions: Faculty of Economics > Department of Management (S1)
Department: S1 Manajemen
Depositing User: Pratama Yongky Andreas
Contributors:
ContributionContributor NameNIDN/NIDK
Thesis advisorSumowo, Senonidn0717106601
Thesis advisorWibowo, Yohanes Gunawannidn0709068406
Contact Email Address: yongkyandreas120@gmail.com
Date Deposited: 14 Dec 2020 01:20
Last Modified: 14 Dec 2020 01:20
URI: http://repository.unmuhjember.ac.id/id/eprint/7296

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