Pratama, Yongky Andreas (2020) Pengaruh Marketing Mix terhadap Keputusan Pembelian Sepeda Motor Honda Vario 150 (Studi Kasus Dealer Honda Surya Gemilang Motor Wuluhan). Undergraduate thesis, Universitas Muhammadiyah Jember.
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B. ABSTRAK.pdf Download (224kB) |
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh produk, harga, promosi, dan distribusi terhadap keputusan pembelian Sepeda Motor Honda Vario 150 pada Dealer Honda Surya Gemilang Motor Wuluhan. Jenis penelitian deskriptif kuantitatif dengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalah konsumen yang membeli Sepeda Motor Honda Vario 150 di Dealer Honda Surya Gemilang Motor Wuluhan. Sampel yang digunakan sebanyak 60 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa produk, harga, promosi, dan distribusi berpengaruh terhadap keputusan pembelian Sepeda Motor Honda Vario 150 pada Dealer Honda Surya Gemilang Motor Wuluhan.
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | produk, harga, promosi, distribusi, dan keputusan pembelian | |||||||||
| Subjects: | 600 Technology and Applied Science > 650 Business > 658 General Management | |||||||||
| Divisions: | Faculty of Economics > Department of Management (S1) | |||||||||
| Department: | S1 Manajemen | |||||||||
| Depositing User: | Pratama Yongky Andreas | |||||||||
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| Contact Email Address: | yongkyandreas120@gmail.com | |||||||||
| Date Deposited: | 14 Dec 2020 01:20 | |||||||||
| Last Modified: | 14 Dec 2020 01:20 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/7296 |
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