Implementasi Green Marketing Terhadap Keputusan Pembelian Konsumen pada Giant Express Jember

Ellyn, Ellyn (2020) Implementasi Green Marketing Terhadap Keputusan Pembelian Konsumen pada Giant Express Jember. Undergraduate thesis, Universitas Muhammadiyah Jember.

	Text A. PENDAHULUAN.pdf Download (890kB)
	Text B. ABSTRAK.pdf Download (300kB)
	Text C. BAB 1.pdf Download (388kB)
	Text D. BAB 2.pdf Restricted to Repository staff only Download (409kB) | Request a copy
	Text E. BAB 3.pdf Restricted to Repository staff only Download (418kB) | Request a copy
	Text F. BAB 4.pdf Restricted to Repository staff only Download (520kB) | Request a copy
	Text G. BAB 5.pdf Restricted to Repository staff only Download (299kB) | Request a copy
	Text H. DAFTAR PUSTAKA.pdf Download (321kB)
	Text I. LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text J. JURNAL.pdf Download (403kB)

Abstract

Abstrak
Penelitian ini bertujuan untuk menganalisis dan menguji implementasi green marketing terhadap
keputusan pembelian konsumen pada Giant Express Jember. Penelitian ini menggunakan metode
deskriptif pendekatan kuantitatif. Sampel dalam penelitian ini adalah para konsumen yang pernah
berbelanja dan yang sedang berbelanja di Giant Express Jember. Cara pengambilan sampel dilakukan
dengan cara sistem random sampling. Teknik pengumpulan data yang digunakan adalah melalui
wawancara dan penyebaran kuisioner. Metode yang digunakan yaitu analisis regresi linier berganda.
Hasil dari penelitian ini menunjukkan bahwa variabel produk tidak berpengaruh signifikan terhadap
keputuan pembelian konsumen, variabel harga berpengaruh signifikan terhadap keputusan pembelian
konsumen, variabel promosi tidak berpengaruh signifikan terhadap keputusan pembelian konsumen,
dan variabel tempat berpengaruh signifikan terhadap keputusan pembelian konsumen.
Kata kunci : produk, harga, promosi, tempat, dan keputusan pembelian konsumen.
Abstract
This study was to analyze and test the implementation of green marketing on consumer purchasing
decisions on Giant Express Jember. This research use a descriptive quantitative approach. The sampel
in this study were consumers who had shopped and were shopping at Giant Express Jember. The
sampling method is carried out by means of a random sampling system. The data collection techniques
use were through interview and questionnaires. The method used is multiple linear regression analysis.
The results of this study indicate that product variables do not significantly influence consumer
purchasing decisions, price variables have a significant effect on consumer purchasing decisions,
promotion variables have no significant effect on consumer purchasing decisions, and place variables
have a significant effect on consumer purchasing decisions.
Keyword : product, price, promotion, place and consumer purchasing decisions.

Contribution

Nama Dosen Pembimbing

NIDN/NIDK

Dosen Pembimbing

Suharto, Akhmad

nidn0701126202

Dosen Pembimbing

Winahyu, Pawestri

nidn0728058701

Item Type:	Thesis (Undergraduate)
Subjects:	300 Social Science > 330 Economics
Divisions:	Faculty of Economics > Department of Management (S1)
Depositing User:	Ellyn Ellyn | ellynhr97@gmail.com
Date Deposited:	11 Jul 2020 04:21
Last Modified:	11 Jul 2020 04:22
URI:	http://repository.unmuhjember.ac.id/id/eprint/4666

Actions (login required)

View Item