(Peer Review + Similarity + Document) PERBANDINGAN PENGGUNAAN MEDIA SOSIAL DAN E-COMMERCE TERHADAP PEMASARAN PRODUK PERTANIAN

Anisa, Nurina Aulia and Risa, Martha (2019) (Peer Review + Similarity + Document) PERBANDINGAN PENGGUNAAN MEDIA SOSIAL DAN E-COMMERCE TERHADAP PEMASARAN PRODUK PERTANIAN. Sosial Ekonomi Pertanian Universitas Brawijaya Malang, Universitas Brawijaya Malang.

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Abstract

The_internet has_had an impact on agriculturalist to obtain information and communicate freely and quickly with the consumers, various kinds of social media are used to market their agricultural products. The purpose of this study is to describe the roles and benefits of that various kinds of social media used by agriculturalist to market their products, as well as to find out the perceptions of the agriculturalist on social media and e-commerce on the marketing of their products. The research method uses descriptive qualitative research, by distributing online questionnaires and in-depth interviews with selected samples. Selection of samples using judgmental sampling techniques, obtained 30 samples spread across the districts of Jember, Lumajang, Banyuwangi, and Bondowoso, with sample criteria: 1) working in the agricultural sector 2) using several social media 3) using social media as a marketing tool. The results obtained were around 89.6% of the sample stated that the use of social media was effective in attracting consumer interest. The WhatsApp application is the social media chosen by many samples to market their products, followed by Instagram, Facebook, e-commerce (shopee, tokopedia, buk Bukalapak), twitter and youtube. However, agricultural e-commerce has not become a sample choice for marketing its products. The government needs to support the socialization of agricultural e-commerce to farmers, processors of agricultural products and consumers. Because agricultural e-commerce is an alternative marketing media that can help farmers sell their products directly to consumers of agricultural products, so that Indonesian agricultural e-commerce can develop rapidly.

Item Type:	Peer Review
Uncontrolled Keywords:	agriculturalist, e-commerce, social media, marketing, agriculture’s product
Subjects:	300 Social Science > 380 Commerce, Communications, Transportation > 381 Commerce, Trade
Divisions:	Faculty of Agriculture > Department of Agribusiness (S1)
Depositing User:	Anisa Nurina Aulia
Contact Email Address:	anisa_nurina@unmuhjember.ac.id
Date Deposited:	05 Jun 2021 01:56
Last Modified:	27 Nov 2021 01:50
URI:	http://repository.unmuhjember.ac.id/id/eprint/10072

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