Hidayat, Rahayu Fatimah (2024) ANALISIS POTENSI DAN PENGEMBANGAN AGROWISATA KAMPUNG DURIAN DESA PAKIS KECAMATAN PANTI KABUPATEN JEMBER. Undergraduate thesis, Universitas Muhammadiyah Jember.
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Abstract
Agrowisata atau wisata pertanian didefinisikan sebagai rangkaian aktivitas perjalanan wisata yang memanfaatkan lokasi atau sektor pertanian. Tujuan penelitian ini adalah : (1) Untuk mengetahui faktor-faktor eksternal dan internal apa saja yang berpengaruh pada pengembangan Agrowisata Kampung Durian di Desa Pakis (2) Untuk mengetahui strategi pengembangan Agrowisata Kampung Durian di Desa Pakis. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode analitik.. Pengambilan sampel menggunakan metode Purposive Sampling. Analisis data menggunakan analisis SWOT dan QSPM. Hasil penelitian meujnjukan bahwa (1) Berdasarkan faktor internal dan eksternal yang menjadi kekuatan utama dari Agrowisata Kampung Durian adalah faktor produk unggulan berupa durian, Kelemahan akses jalan belum memadai. Sedangkan Peluang masyarakat memanfaatkan weekendnya dan ancaman utama yang dihadapi Agrowisata Kampung Durian adalah Persaingan dengan desa wisata lain yang mempunyai potensi serupa. (2) strategi yang tepat dalam upaya pengembangan adalah strategi 6 dengan membuat produk olahan dari buah unggulan agrowisata. Kata Kunci : Agrowisata, Analisis SWOT, QSPM ABSTRACT Agrotourism or agricultural tourism is defined as a series of tourist travel activities that utilize agricultural locations or sectors. The aim of this research is: (1) To find out what external and internal factors influence the development of Kampung Durian Agrotourism in Pakis Village (2) To find out the strategy for developing Durian Village Agrotourism in Pakis Village. The methods used in this research are descriptive methods and analytical methods. Sampling used the Purposive Sampling method. Data analysis uses SWOT and QSPM analysis. The research results show that (1) Based on internal and external factors, the main strength of Kampung Durian Agrotourism is the superior product factor in the form of durian.The weakness is that road access is inadequate. Meanwhile, the opportunity for people to take advantage of their weekends and the main threat faced by KampungDurian Agrotourism is competition with other tourist villages that have similar potential. (2) the appropriate strategy for development efforts is making processed products from superior agrotourism fruit.
| Item Type: | Thesis (Undergraduate) | |||||||||
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| Uncontrolled Keywords: | Agrowisata, Analisis SWOT, QSPM Agrotourism, SWOT Analysis, QSPM Analysis | |||||||||
| Subjects: | 600 Technology and Applied Science > 640 Household Management and Personal Life | |||||||||
| Divisions: | Faculty of Agriculture > Department of Agribusiness (S1) | |||||||||
| Department: | S1 Agribisnis | |||||||||
| Depositing User: | RAHAYU FATIMAH HIDAYAT | |||||||||
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| Contact Email Address: | rahayufatimah380@gmail.com | |||||||||
| Date Deposited: | 09 Aug 2024 01:09 | |||||||||
| Last Modified: | 09 Aug 2024 01:09 | |||||||||
| URI: | http://repository.unmuhjember.ac.id/id/eprint/23154 |
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